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Project Hammersmith Apollo, London
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LUX magazine reports. First impressions count at one of London’s top music venues. Robert Bain reports. The names of London’s major theatres and concert halls have become iconic, and few more so than the Hammersmith Apollo.
FADED LUSTRE
But like many such venues, the once opulent Apollo has not had the best of care over the years. As its use evolved from swish cinema to sweaty rock n’ roll venue, the Apollo’s lustre faded.
Now the Grade II listed building is in the midst of a rebirth.
When Kate Bush made her comeback this August after a 35-year hiatus, she did it at the Apollo, and the place looked better than ever.
Owners AEG Live and Eventim have embarked on a major refurbishment. The façade and front-of-house areas have already had their former glory restored, with the latest technology achieving effects not possible before, and bringing the best out of the building’s architecture. Next up will be the auditorium, which is set to be revamped next year.
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