British Gas, the UK power utility that is blazing smart home trails with its Hive connected heating system, is now staking a claim to the residential smart lighting market by adding LED lamps to the system, a move that could signal the arrival of other major utilities into the home smart lighting arena.

Through a partnership with LED company Aurora Group, British Gas in June began offering intelligent Hive-branded LED bulbs that tie into the Hive home internet hub, allowing users to wirelessly turn lights on and off and brighten and dim them from anywhere via an app. Last week, it beefed up the offering with bulbs that will change colours and colour temperature.

The LED lamps, supplied by Aurora, are the latest addition to the ever-expanding Hive ecosystem. British Gas – the largest power utility in Britain – launched Hive Active Heating in July 2015 to allow customers to control heating and hot water from computers and gadgets either at home or from around the world. Early this year it added ‘smart plug’ and ‘smart sensor’ products; the plug lets nervous users switch off an outlet if they fear they’ve left the iron on, and the sensors send alerts if they detect motion through a door or window.

Lighting – called Hive Active Light – now fits neatly into the same scheme. Traveling users can, for example, schedule lights to switch on and change brightness as a burglar deterrent. Or they can do the same for their own mood and comfort when they’re at home. A new Hive bulb from Aurora now lets users change colours. Another lets customers tune the colour temperature of white light, in line with the emerging field of ‘circadian lighting’ in which blue-tinged white light can help stimulate people, and red-tinged white light can foster relaxation.

The new products follow on the heels of Hive allowing users to control the Aurora lights with verbal commands using Amazon’s Echo hardware and Alexa software. Hive also works with the ‘if this then that’ tool from service company IFTTT, which lets users program lights to trigger or respond to other things. Clearly, Hive has move beyond its heating roots.

‘Although we started out by launching our smart thermostat, we are more than a central heating business,’ Hive product and commercial director Tom Guy told Lux. ‘For some, the benefits of smart lighting will be about the peace of mind that, while you’re away on business or holiday, you’ve scheduled your lights to come on. For others, it will be about setting the perfect ambience to unwind after a stressful day. For these reasons, smart lighting has the ability to transform people’s experience of the space they live in.’

Guy added that Hive will continue to add functions, and to innovate ways for users to engage with the system. For instance, users can express vocal requests to Amazon’s Alexa in about 80 different phrases germane to the UK , including ‘Alexa, bosh my lights on,’ Guy said.

Internet of Things

It’s all part of the fledging Internet of Things (IoT) in which anything that can be digitised will be for the purposes of improving controls and operations, and of gathering and analysing data.

It is also key to the general beyond illumination movement that is driving the lighting industry in the modern era in which LED lamps are expected to

last for a couple of decades and thus deprive vendors of revenue from replacement sales, long their financial bread-and-butter in the days of traditional incandescent lighting.

Although many LED lighting vendors are touting smart lighting, the concept has been slow to catch on in the home, where it has had something of a limited, upmarket niche appeal. One reason is that in many instances users have to purchase expensive starter kits.

Still, smart home lighting appears poised for a breakthrough. In a recent survey, consulting giant Deloitte said that 40 percent of consumers identified lights as an appliance they would most likely replace with a connected device – tying for the lead with thermostats, which also weighed in at 40 percent. Next came security cameras, at 33 percent, followed by security alarms and fridges, at 30 percent each.

And in its recent annual ‘socket survey,’ Sylvania reported that 76 percent of people agree that ‘smart lighting will eventually replace regular lighting.’

Aurora believes that associating with a utility like British Gas, which has direct access to over 14 million homes in the UK, will help kick-start consumers into deploying Internet-connected lighting.

At your service

The partnership also moves Aurora into the realm of a service industry, which is where many modern lighting companies are trying to position themselves in the face of waning replacement hardware sales.

‘They’ve got 10,000 engineers on the road, so in terms of how they engage with their customers, its’ very, very direct,’ said Neil Salt, managing director of Aurora’s IoT division. ‘We’ve always been excited about what the opportunities would be beyond the bulb and the opportunity came along with Hive. They have real opportunity in terms of their scale and the reach into residential. You can’t ignore they’re a significant player in that space. With men on the ground it makes a significant difference in how the adoption curve will be because you have the face-to-face interaction with people.’

The ‘men on the ground’ aren’t selling Hive Active Light per se. But as service and support engineers who install the smart Hive thermostat, they put a human face to the system, and can help warm up users to the notion of adding smart products such as LED lamps. Customers can purchase the Hive-branded, Aurora-supplied bulbs through the Hive website or from a number of UK retailers including John Lewis, Curry’s, Amazon, Maplin and Screwfix. One original, dimmable bulb costs £19, a set of three costs £49, and five costs £79. The bulbs are rated at 806 lumens, nine watts, 25,000 hours and 2700K. Users control them via Apple or Android devices. Signals travel via ZigBee wireless connections.

The new nine-watt ‘cool-to-warm’ colour temperature bulb is priced at £29, £79 and £119 for one, three or five. The bulbs can range from a warm 2700K to a cool 6500K (in the counterintuitive numbers of the Kelvin scale, higher is cooler). Prices for the 9.5-watt full RGB colour bulb are £44, £119 and £179 for quantities of one, three or five.

Hive makes the bulbs available with either of the UK’s standard socket fitting – ‘screw’ or ‘bayonet.’ The bulbs do not require a Hive Active Heating system, but they do require a hub.

The hub is a small square device that looks like a broadband modem. Hive sells a starter kit including one hub and three bulbs for £89, £119 and £159 for the dimmable white, cool-to-warm, and colour bulbs, respectively.

Existing Hive Active Heating users can tie bulbs into their hubs. New users who want heating, lighting and the other Hive products including smart plugs and sensors can buy kits starting at £299 for a hub and heating, one bulb, an indoor motion sensor and either a door or window sensors; £349 includes an extra lamp plus a smart plug.

Customer retention

Although the Hive deal helps cast Aurora as more of a services company, Aurora’s revenues will come strictly from the conventional modus operandi of selling bulbs. Aurora sells them to Hive, which resells them to customers of its energy services.

The alliance with British Gas should help boost Aurora’s push into smart lighting. The Welwyn Garden City, England-based company is a big champion of IoT lighting. CEO Andrew Johnson is also founder and CEO of St. Petersburg, Florida-based IoT lighting start-up Gooee, which makes technology for companies like Aurora to embed in LED bulbs and luminaires. The Hive bulbs do not use Gooee technology, which is currently more geared to the commercial market, and which is not due out until early 2017

For British Gas, if Hive Active Light helps engage customers, it could help offset a decline in its customer base. The company – which claims to be the world’s oldest power utility with roots going back to 1812 – has about 14.5 million accounts, but it has been losing accounts. In the first quarter of this year alone, 224,000 customers bolted to competitors offering incentives for switching suppliers.

While lighting companies morph more into service entities, the Aurora partnership helps turn British Gas – traditionally a services outfit – into one more reliant on hardware sales. That corollary could help offset the monetary hit that utilities stand to take as people increasingly try to conserve energy and become more energy-efficient.

‘They’re in a bit of a dichotomy at the minute as an industry,’ noted Salt. ‘Everyone wants to buy less of what they’re selling – energy. It’s interesting to see when you look globally at energy and utility companies and how they are looking at creating value beyond energy. The lighting industry has its ‘value beyond illumination’ statement. I think every business as a whole, as things get commoditised, as markets change, it’s interesting to see how they adapt. Energy companies are well-placed. They’ve got their reach, they’ve got their scale, they’ve got customer connectivity. I think it’s great if they’re able to offer products in this ‘smart’ space. It can only be good for all of us to create awareness and serve as a catalyst.’

Of course there are other factors that could help rev up the market. Mass market retailer Ikea, for instance, recently said that it plans to launch an affordable smart lighting line by April.

It’s not clear that Hive Active Light has yet turned into a runaway success. Guy declined to say how many users have gone for it, other than noting that “demand has greatly exceed our expectations.” The broader Hive in general has signed up over 360,000 homes since launching as a heating offering in July 2015, and is the UK’s leading smart thermostat brand, according to Guy.

‘The number of people interested in smart home tech is growing all the time,’ he said. ‘We’re definitely reaching a tipping point.’

It’s still early days. If the market for Hive products and services does indeed heat up in lighting, then watch for more hook-ups between utilities and lighting companies like Aurora.

With an ever-increasing array of new control technologies available and many style and colour options for clients to choose from, electrical contractors rely heavily on good product availability from wholesalers  across a very wide range of wiring accessories. You cannot always rely on the products you need being available ex-stock. Therefore, if a wholesaler is not offering same-day or next-day availability on a full range they are likely to miss out on orders and risk losing your support.

Further, if the product most suited to an intended application is not readily available there is also a danger that you will purchase a generic item off-the-shelf instead, especially at the final fix phase when time is of the essence. Inevitably, this often leads to problems down the line when products fail to perform satisfactorily or fail prematurely, requiring a re-visit to the site to troubleshoot or replace the originally installed item. This is costly in terms of your time and also your reputation. With your own credibility at stake, you want to install the best solution first time around and not settle for second best.

Don’t settle
Take the increasingly common example of a client asking their electrician to install energy-efficient LED lighting. Through (sometimes bitter) experience, most electrical contractors will have settled on a preferred brand of lamp, and, if the customer is looking for dimmable lighting, a preferred brand of dimmer as well. Unsurprisingly, all LED lighting is not created equal, even if it is described as “dimmable”, and so it is important to select the best dimmer switches for the job in hand. There are many dimmer switch technologies now available but very few deliver consistent results so it’s important for the electrician to have quick and easy access to the best dimmer for the application to avoid significant delay and client dissatisfaction.

“Unsurprisingly, all LED lighting is not created equal, even if it is described as ‘dimmable’, and so it is important to select the best dimmer switches for the job in hand.”

Many leading manufacturers have established supply chains that enable next-day delivery of items not generally available on wholesalers’ shelves. Therefore, you should always ask specifically for and insist on receiving the product you know is best suited to the job.

This is particularly important when new technologies arrive because it is difficult for wholesalers to indentify whether a new product should become a stock item. For example, when Varilight’s V-Pro series LED dimmers were first launched it took a while for wholesalers to begin stocking them. The V-Pro dimmer is now our best-selling product and widely available ex-stock. Meanwhile, our new V-Com series dimmers for larger LED loads are new to the market and not yet widely stocked. However, as with all Varilight products they are available on a next-day basis through our well established supply chain.

Ready to go
For contractors, the knowledge that a product is available next-day from your preferred wholesaler enables you to confidently recommend the products you know will be the best ones for your client’s application. Ready stock availability streamlines your business with reduced downtime and site re-visits while enabling you to deliver the optimum solution for the client.

Additionally, in situations where two manufacturers’ products are being used in an application, as in the above case with LED lamps and dimmer compatibility, knowledge is especially important. Many lamp manufacturers have tested their lamps with a range of dimmer switches and list them on their websites. Additionally, dimmer manufacturers may be able to recommend lamps that they know from experience give excellent results every time.

Quite clearly, it is no longer sufficient for manufacturers to have great products; investment is required to develop robust and well-structured supply chains to ensure those products are readily available for contractors to procure on a next-day basis.

You, as contractors, have a vital role to play in this process. It is only by insisting that your preferred wholesaler stocks or can quickly obtain products you know and trust, that they will have them available when you need them. In this way, you are able to respond at short notice and you can increase your credibility with your clients.

Visit www.novelenergylighting.com today to explore our range of Varilight dimmers and LED lighting. Call us 0208-540-8287 which questions, or email us: sales@novelenergylighting.com

Across its LED product development in replacement lamps, modules*, light engines** or fixtures, MEGAMAN are pleased to announce that they are now able to offer user serviceable LED solutions. This decision has multiple benefits. Not only can MEGAMAN LED light sources be serviced and upgraded to the latest LED technology, but by using serviceable solutions, existing luminaires can be retained, minimising the environmental impact of progress. This approach overcomes some of the inflexibility previously experienced by end users, of completely integrated LED solutions.

MEGAMAN also recognizes that some basic light fixtures have such a low carbon footprint that engineering for replacing the LED may not always be viable and it can be greener to replace the whole fixture. MEGAMAN fixtures in this category are 100% recyclable with component parts that can easily be dismantled and separated. They are still designed with serviceability in mind so have commonly used fixings or sizes for easy replacement long into the future.

For MEGAMAN LED modules, light engines and fixtures it is recommended that the installation and servicing is performed by a qualified and competent expert.

The MEGAMAN LED product range offers the highest degree of design freedom for lighting designers, both in terms of addressing future advances in LED technology, as well as offering a wide range of colour and output choices.

* LED Module is a unit supplied as a light source. In addition to one or more LEDs it may contain further components, e.g. optical, mechanical, electrical and electronic components, but excluding the control gear.

** LED Light Engine is the combination of one electronic control gear, integrated or remote, and one or more LED modules.

For Megaman LED lighting solutions, please visit www.novelenergylighting.com, or call 0208-540-8287 to discuss your project needs.