The ambitious plan will make the company the first grocery retailer in the UK to power all its supermarkets entirely by LED.
Sainsbury’s is to add Internet of Things capabilities to its lighting in an ambitious plan that will see all of its stores become 100 per cent LED by 2020, the retail giant has announced.
The plan will make the company the first grocery retailer in the UK to power all its supermarkets entirely by LED lighting.
Some 250,000 luminaires will be retrofitted in 250 superstores in the next three years in addition to those already installed during the company’s ongoing roll-out.
The new fixtures are part of a deal with Current, GE’s low-energy technology supplier, which will see energy used by the lighting reduced by 58 per cent.
Sainsbury’s sustainability chief Paul Crewe says customers expect the retailer to do the right thing on their behalf. ‘They can be reassured that, day or night, when they visit a Sainsbury’s supermarket, we’ve made a significant in-road into creating a greener supermarket for them.’
The lighting retrofit also opens the door to future digital collaboration between the two companies.
The lighting could also be used as a platform for sensors and beacons, allowing interaction with customers. GE’s Predix Internet-of-Things network can transform the lighting into a smart digital infrastructure that uses data and analytics to optimise energy usage, employee productivity and customer interaction.
Sainsbury’s sustainability chief Paul Crewe told Lux: ‘We’ve almost halved the carbon emissions of our stores since 2005, and in the last 12 months we’ve reduced our electricity use by 11.6 per cent despite growing our operation by 54 per cent’.
‘Our customers expect us to do the right thing on their behalf, and they can be reassured that, day or night, when they visit a Sainsbury’s supermarket, we’ve made a significant in-road into creating a greener supermarket for them.’
The project will support Sainsbury’s Sustainability Plan, which calls for carbon emissions by be cut by 30 per cent from 2005 levels. The target has spurred numerous energy efficiency and renewable energy initiatives across its many UK stores, from LED retrofits to solar panels, biomass boilers and ground source heat pumps. To date, Sainsbury’s has already cut absolute carbon emissions by more than 20 percent and is on track to achieve its 2020 target.
Current is delivering the massive lighting retrofit as a turnkey service, embedding financing with lighting design, product supply, installation and project management services.
LUX VIDEO REPORT: THE BIG SAINSBURY’S LED ROLL-OUT
Indoor positioning projects in retail are now popping up around the globe.
Indoor positioning is the next revolution that is set to reshape the world of retail. Be it Osram, Philips, GE or Zumtobel all the major players in the lighting world are developing their own interior navigation systems, that utilise bluetooth chips planted in lights or visible light communication (VLC) to send directional information to shoppers smart phones. The apps can then direct shoppers to special offers or products that particularly interest the shopper in question.
New indoor positioning projects in retail are now popping up around the globe and the initial results from these are often quite impressive. Here are Lux’s top ten indoor positioning projects that you need to know about.
10) Ginza Six Mall – Tokyo
Ginza Six is a massive 500,000-square-foot retail complex in Tokyo that is set to open in the next few weeks. Quite understandably some kind of guidance is going to be required to get shoppers around such a massive space and the owners have turned to indoor positioning to help.
StepInside, an indoor positioning system developed by Senion is being installed, which will show patrons the quickest route to a store via a smartphone app.
The mall is expecting up to 20 million people to visit the store every year, many of whom will be tourists unfamiliar with the sites layout.
The building’s management will use the data collected by the app to better understand the behaviour of visitors, helping authorities to develop better traffic flow management systems when the store opens.
9) CapitaLand Mall – Singapore
The CapitalLand Mall in Singapore is installing a Philips VLC based indoor positioning system.
Users are required to install an app on their smartphone and then allow the camera on their phone to pick up a light frequency emanating from the Philips lights installed around the mall.
The shopper’s location in the mall is then identified and directions are given, depending on where abouts in the estate the shopper wants to go. Retailers are also able to use the app to send out targeted marketing messages to shoppers.
8)E.Leclerc – Langon
Zumtobel joined forces with E.Leclerc Langon, a hypermarket in France, to launch an indoor positioning, smart parking and mobile push marketing app.
The existing lighting infrastructure has been adapted to offer the serrvices, by fitting the luminaries with sensors.
The Bluetooth beacons allows customer to locate their position and allows E.Leclerc Langon to send real-time push messages with customised offers, based on the customers current location in the store.
In the car park, the app can help a customer to locate available parking spots, or even find their way back to their car when they have finished shopping.
7) Tai Po Mega Mall – Hong Kong
Google has invested in several indoor location companies and the firm believes that that in time indoor positioning will be bigger than GPS, simply because people spend the great majority of their time indoors.
Google has created indoor maps of stores like the Tai Po Mega Mall in Hong Kong and other major worldwide retail destinations in preparation for the launch of the company’s head-mounted computer ‘Glass’ which will allow people to see directional arrows through glasses.
Although it is still early days, there is the potential for Bluetooth chips embedded in light fittings to be able to provide information to feed Google Glass in the future.
The €84 billion ($93.4 billion) retailer transmits digital information from LED lamps to customers’ smartphones via VLC provided by Philips. The system uses 800 programmable Philips LEDs.
VLC is able to encodes lightwaves with data about products and promotions, and transmits the information straight to the camera on a shoppers’ smartphone.
An app then displays the directional information, which helps to guide the consumer to the product’s location in the sprawling store.
5) Walmart – US-wide
Walmart is thought to be trialling Acuity Brands indoor positioning technology.
Acuity Brands claims that it has now deployed lighting-based indoor positioning systems (IPS) in swathes of retail space across the US.
Acuity Brands is thought to be developing indoor positioning products in conjunction with Microsoft.
The two companies are developing products that utilise lighting to communicating information to to shoppers smartphones.
Data the app collects is then sent to Microsoft’s Azure cloud system to allowing retailers to discern useful retail patterns and insights.
4) Aswaaq – Dubai
UAE supermarket chain Aswaaq became the first retailer in the Middle East to install connected lighting which communicates with its customers.
Its Dubai branch boasts a VLC based indoor positioning system, which allows shoppers to find items in the store to an accuracy of 30cm.
Smart-phone owners must first download the Aswaaq-branded app, which allows their phone to communicate with the individual light points transmitting their location through the high-frequency modulation of the light.
The data stream is one-way and no personal data is collected by the lighting system.
3) Target – US wide
American retail giant Target uses LED ceiling lights to track in-shop customers and guide them to relevant products via their smartphones.
The system is widespread and has been placed in nearly 100 Target stores.
The $73 billion chain told Lux that the scheme uses wireless signals that travel between LED lights and shoppers’ Android gadgets to spread directions and information related to products and special offers.
The 100 location deployment marks the largest known deployment of indoor positioning by any retailer to date and offers a good sign that the system can work and be worthwhile on a wide scale.
In collaboration with Favendo, Philips has developed a new smartphone app that gives shoppers access to location-based services, helping them to find items in the store, down to an accuracy of 30cm.
A range of newly introduced downlights and spotlights have been installed in the store, which are compatible with the Philips way-finding technology.
As well as providing location services and in-pocket notifications about discounts, the technology can also be used to collect data about where are the busiest areas in stores and analyse the routes customers take to find products. This allows retailers to make better decisions when it comes to store layout and marketing.
The Philips Lighting Bluetooth low energy (BLE) beacons, which allow the location system to work, are easy to integrate as they come with multiple powering options ranging from full integration into luminaires to track-mounted beacons.
1) Marc O’Polo – Switzerland-wide
The indoor positioning system installed as part of a trial in Marc O’Polo stores in Switzerland saw the average value of purchases made by customers rise by 10 per cent, the best evidence to date that indoor positioning could well revolutionise retail.
Osram Einstone technology was commissioned by the Bollag-Guggenheim Fashion Group to try and improve customer loyalty, whilst increasing the chances that customers would purchase products. The company wanted to develop a mobile phone app that would serve as a digital customer loyalty card, which would offer discounts and special offers locally using indoor positioning technology powered by the lights.
A new study is attempting to find the perfect light to use in a retail environment.
Lighting in Globus has, for the most part, followed traditional patterns.
The use of pastel coloured uplights in retail displays has been found to increase sales in a new study. The installation of the lights in a particular area of a store in Germany were found to increase basket values by six percent.
The same combination of coloured lights also increased customer visits to the revamped section of the store by 15 per cent when compared to an area lit with standard store lighting.
Philips Lighting produced the study in conjunction with major German grocer, Globus, with the expressed aim of finding lighting that increased sales.
‘As a retailer, to stay ahead of the competition, you have to create a multi-sensory environment and a ‘wow-factor’ in your stores,’ commented Norbert Scheller, store manager at the Globus supermarket in Saarbrücken where the experiment took place.
The researchers spent two months testing different lighting conditions in the supermarket. Three settings were tested, including the store’s uniform overhead lighting, regular spotlights and a combination of spotlights with pastel coloured uplights.
Retailers have traditionally lit stores using uniform, white, overhead lighting. The research showed that the 58 spotlights used in the experiment strengthened the appearance of products by increasing contrast.
Adding coloured uplighting, aimed at the ceiling, also helped to differentiate the promotional zone, making it more visible.
Euroshop took place in Dusseldorf, Germany, last week. The event is the biggest retail themed trade show in the world and this year there were plenty of lighting developments to get excited about. From indoor positioning to interactive flooring, we have the low-down fresh from the Messe. Lux Review 14 March 2017.
There is new evidence that indoor positioning systems when installed in retail spaces can increase profit margins. This week Lux Today asks the question what is indoor positioning and how can the lighting industry make the most of this golden opportunity?
BHS is attempting to reinvent itself as a trendy online lighting shop.
BHS has always gone against the grain when it comes to lighting by selling some interesting designs that belie its sedate image.
Moribund retailer BHS, which closed its doors earlier in the year after decades as a High Street staple, is attempting to reinvent itself as a trendy online lighting store.
The company, which went into administration in April, has launched a new website, which features a whole host of lighting fixtures that would not look out of place in London’s trendy Shoreditch or Dalston.
As well as featuring traditional BHS staples such as middle-of-the-road bedding and beige cushions, the new website also sells retro filament lamps hanging from distressed railway sleepers, glass pendants and even the perennial hipster lighting favorite, the squirrel cage.
Any BHS regular will, no doubt, note the new lighting as a very considerable change of step for the formerly sedate and matronly retailer.
The BHS brand and website was bought by the Qatari owned Al Mana Group after the store closed its doors and the company intends to rebuild BHS’s reputation online.
The High Street regular always had a strong tradition of selling home lighting, so it is an obvious place to start as Al Mana Group looks to revive BHS’s fortunes.
The extensive lighting range dominates over 500 homeware products that are available online and many of the products are carbon copies of what was available in the old store, but at lower prices.
The new on-line shop is being run by David Anderson, the former BHS CEO
Retail is dependent on turnover. And, of course, profit, in the end. Whether it be food or non-food – the level of financial success is largely dependent on the type of lighting. And in a quite different way.
Light inspires, light stimulates, light seduces
The correct lighting puts the customers in a buying mood. This starts in the shop window: Effective lighting causes people to pause in fascination. In the sales area the light takes on several roles: from simple orientation, via accenting the products to the staging of the entire indoor area. The right light is pure sales promotion – in retail, in shopping malls and in warehouses. Lighting creates atmosphere, puts products in the right light, supports customer guiding and emphasises the brand image.
Clear potential saving by efficient light
In retail, lighting represents a considerable cost factor: in the food trade, this is 25 % of the total energy costs. In the non food trade, lighting represents more than 60 % of the energy costs and is the highest cost factor! This is often combined with high maintenance costs. Using modern light and well thought out lighting solutions, individually adapted to the individual shop scenario, you can realise significant potential saving.
Modern durable lighting solutions from the OSRAM Group
Three brands – one aim: perfect lighting. For every situation. Together with its subsidiaries Siteco and Traxon, OSRAM offers high quality flexible and pioneering lighting solutions and products. The portfolios supplement each other perfectly in shop lighting. The result: innovative, decorative and attractive light, enormously versatile and variable, highly efficient and thereby cost-reducing. From precise point accent lighting and homogeneous general lighting, via pioneering lighting control systems, to dynamic LED effect lighting.
Visit www.novelenergylighting.com today to explore what Osram can do for you. We can provide light plans and project quotations for your LED retrofit project. Tel: 0208-540-8287
When critically acclaimed restaurateurs, Fabienne and Philippe Amzalak decided to open a high-end dining experience in Paris, they enlisted the help of design empresario Tom Dixon. The end result is a dramatically lit interior that references the 1970’s heritage of the building, yet uses the latest in LED lighting technology to create impact and drama. By using over 120 MEGAMAN® LED Classic 7W lamps, the scheme will also deliver a combined saving of €2,500 in electricity costs per year compared to traditional equivalents*.
Tom Dixon’s Design Research Studio was commissioned to create a scheme that would make the most of the stark concrete interior of the restaurant. Éclectic is located in the Beaugrenelle Centre, a refurbished 1970’s shopping complex situated in the 15th Arrondissement, beside the Seine. The shopping centre is now home to many high-end brands and since its opening, the restaurant has become a focal point for midday shoppers and the business community alike.
Using the building’s 1970’s heritage as a basis for his design concept, Tom Dixon’s Design Research Studio created a solution that celebrated the 1970’s love affair with all things geometric. The Tom Dixon Cell Pendant was chosen to light Éclectic, as its structure, constructed from layers of minutely etched brass with a hexagonal cross section, brings 1970’s sophistication into the 21st Century.
Clusters of the Tom Dixon Cell pendants have been hung from circular acoustic panels constructed by interiors lighting specialist Chelsom throughout the space. Located in the main dining room and private dining booths, they create a visual backdrop to the breathtaking 3.5 metre diameter chandelier that hangs in the centre of the restaurant. Containing 124 Tom Dixon Cell pendants, the central chandelier looks dramatic yet uses minimal energy, due to the incorporation of MEGAMAN®’s LED Classic 7W lamp.
Tom Dixon, Creative Director for Tom Dixon’s Design Research Studio, comments: “Drawing inspiration from the 1970s architecture surrounding the restaurant, the design plays with colour, simple repeat modules and clean geometry. The design intends to soften the hard finishes of the contemporary building; warmth and comfort are the key drivers for the interior finishes, and the concrete is softened with brass, and the whole restaurant is furnished in abundance with custom-designed products. The MEGAMAN® LEDs add warmth and sophistication to the scheme.”
Éclectic is a testament to the power of combining quality design with elegant LED lighting. Thanks to the creativity of Tom Dixon’s Design Research Studio and MEGAMAN®, energy efficiency and 1970’s urban chic have never looked so good!
* Based on calculation of: Operation hours: 12 hours per day, calculated based on 1 year period. Total number of light point: 124 pcs (124 x 7W MEGAMAN® LED Classic used instead of 40W incandescent lamps).
Visit www.novelenergylighting.com to discover the range of Megaman LED lamps and fittings available. We would be happy to work with you on project quotations. Contact us: 0208-540-8287, or drop us an email: sales@novelenergylighting.com
How can Megaman’s latest lighting solutions; including reflectors, modules and integrated fixtures enhance your retail application?
Attracting Customers
Lighting plays a crucial role in winning a customer’s attention, and designers are increasingly using it to enhance the shoppers experience, especially in high end retail shops.
Setting the Mood
Lighting affects customers mood and energy levels. It also provides guidance and orientation. The correct lighting creates a welcoming, comfortable and enjoyable environment, lengthening customers visits and influencing their buying habits.
Enhancing Product Appearance
A quality lighting system can make a big difference in retail settings by enhancing products visual appeal in terms of colour, shape and texture. Used correctly, lighting can provoke more interest in your product displays. For example; Megaman’s Perfect White technology enhances fluorescent whitening agents, making white products stand out from the crowd.
Creating a Desirable Instore Experience
Many luxury retail stores use a combination of ambient, accent and decorative lighting to create a positive shopping experience.
The newly-opened Apple store in Brussels has given the world the first glimpse of the company’s new – and newly patented – lighting system
Lux reports: Apple has been granted a patent for the ceiling lighting system it has developed for its new-look stores in a move that has again raised the issue of the company’s intentions in the lighting market.
The US Patent and Trademark Office has granted Apple US Patent No. 9,217,247 for its new illuminated ceilings, which will be the showpiece feature of its next-generation stores. One of the first in the world to sport the new look is the company’s outlet in Brussels. The fully-illuminated LED ceiling is interspersed with narrow linear lighting troughs which include spotlights and other services, a design that is not wholly unfamiliar to lighting professionals working in the retail sector.
Apple’s retail team believes uniform lighting offers the best way to showcase its technology products. The troughs can accommodate cameras, speakers, alarms, fire suppression systems and, it’s speculated, the company’s iBeacon Bluetooth transmitters, which would allow customer tracking, in-store location, payments and marketing push notifications.
While it’s not unusual for Apple to patent innovations outside its core computer technologies – after all, the stores’ famous glass staircases are protected by copyright law – the patenting of a luminaire design raises fears in the lighting industry that Apple has long-term ambitions for the sector.
It’s known that the company has a lighting research team for instance, and lighting control firms are fearful of being disintermediated in a world dominated by the so-called ‘Internet of Things’, where connected IP-enabled devices such as luminaires and lamps can be controlled by smart phones, smart watches and tablets.
The Internet of Things and Lighting will be the subject of a special session, incorporating presentations and debates, at the LuxLive Middle East 2016 exhibition and conference in Abu Dhabi on 13 April. Entry is free – for more information and to register, visitwww.luxlive.ae
for its new illuminated ceilings, which will be the showpiece feature of its next-generation stores. One of the first in the world to sport the new look is the company’s outlet in Brussels. The fully-illuminated LED ceiling is interspersed with narrow linear lighting troughs which include spotlights and other services, a design that is not wholly unfamiliar to lighting professionals working in the retail sector.
