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Retail is dependent on turnover. And, of course, profit, in the end. Whether it be food or non-food – the level of financial success is largely dependent on the type of lighting. And in a quite different way.
Light inspires, light stimulates, light seduces
The correct lighting puts the customers in a buying mood. This starts in the shop window: Effective lighting causes people to pause in fascination. In the sales area the light takes on several roles: from simple orientation, via accenting the products to the staging of the entire indoor area. The right light is pure sales promotion – in retail, in shopping malls and in warehouses. Lighting creates atmosphere, puts products in the right light, supports customer guiding and emphasises the brand image.
Clear potential saving by efficient light
In retail, lighting represents a considerable cost factor: in the food trade, this is 25 % of the total energy costs. In the non food trade, lighting represents more than 60 % of the energy costs and is the highest cost factor! This is often combined with high maintenance costs. Using modern light and well thought out lighting solutions, individually adapted to the individual shop scenario, you can realise significant potential saving.
Modern durable lighting solutions from the OSRAM Group
Three brands – one aim: perfect lighting. For every situation. Together with its subsidiaries Siteco and Traxon, OSRAM offers high quality flexible and pioneering lighting solutions and products. The portfolios supplement each other perfectly in shop lighting. The result: innovative, decorative and attractive light, enormously versatile and variable, highly efficient and thereby cost-reducing. From precise point accent lighting and homogeneous general lighting, via pioneering lighting control systems, to dynamic LED effect lighting.
Visit www.novelenergylighting.com today to explore what Osram can do for you. We can provide light plans and project quotations for your LED retrofit project. Tel: 0208-540-8287
food led · Novel Energy Lighting · osram led · osram lighting · retail led · retail lighting · shop lighting
When critically acclaimed restaurateurs, Fabienne and Philippe Amzalak decided to open a high-end dining experience in Paris, they enlisted the help of design empresario Tom Dixon. The end result is a dramatically lit interior that references the 1970’s heritage of the building, yet uses the latest in LED lighting technology to create impact and drama. By using over 120 MEGAMAN® LED Classic 7W lamps, the scheme will also deliver a combined saving of €2,500 in electricity costs per year compared to traditional equivalents*.
Tom Dixon’s Design Research Studio was commissioned to create a scheme that would make the most of the stark concrete interior of the restaurant. Éclectic is located in the Beaugrenelle Centre, a refurbished 1970’s shopping complex situated in the 15th Arrondissement, beside the Seine. The shopping centre is now home to many high-end brands and since its opening, the restaurant has become a focal point for midday shoppers and the business community alike.
Using the building’s 1970’s heritage as a basis for his design concept, Tom Dixon’s Design Research Studio created a solution that celebrated the 1970’s love affair with all things geometric. The Tom Dixon Cell Pendant was chosen to light Éclectic, as its structure, constructed from layers of minutely etched brass with a hexagonal cross section, brings 1970’s sophistication into the 21st Century.
Clusters of the Tom Dixon Cell pendants have been hung from circular acoustic panels constructed by interiors lighting specialist Chelsom throughout the space. Located in the main dining room and private dining booths, they create a visual backdrop to the breathtaking 3.5 metre diameter chandelier that hangs in the centre of the restaurant. Containing 124 Tom Dixon Cell pendants, the central chandelier looks dramatic yet uses minimal energy, due to the incorporation of MEGAMAN®’s LED Classic 7W lamp.
Tom Dixon, Creative Director for Tom Dixon’s Design Research Studio, comments: “Drawing inspiration from the 1970s architecture surrounding the restaurant, the design plays with colour, simple repeat modules and clean geometry. The design intends to soften the hard finishes of the contemporary building; warmth and comfort are the key drivers for the interior finishes, and the concrete is softened with brass, and the whole restaurant is furnished in abundance with custom-designed products. The MEGAMAN® LEDs add warmth and sophistication to the scheme.”
Éclectic is a testament to the power of combining quality design with elegant LED lighting. Thanks to the creativity of Tom Dixon’s Design Research Studio and MEGAMAN®, energy efficiency and 1970’s urban chic have never looked so good!
* Based on calculation of: Operation hours: 12 hours per day, calculated based on 1 year period. Total number of light point: 124 pcs (124 x 7W MEGAMAN® LED Classic used instead of 40W incandescent lamps).
Visit www.novelenergylighting.com to discover the range of Megaman LED lamps and fittings available. We would be happy to work with you on project quotations. Contact us: 0208-540-8287, or drop us an email: sales@novelenergylighting.com
hospitality lighting · led lighting · megaman candle · Megaman LED · megaman led classic 7W · megaman lighting · Novel Energy Lighting · restaurant lighting · retail lighting
How can Megaman’s latest lighting solutions; including reflectors, modules and integrated fixtures enhance your retail application?
Attracting Customers
Lighting plays a crucial role in winning a customer’s attention, and designers are increasingly using it to enhance the shoppers experience, especially in high end retail shops.
Setting the Mood
Lighting affects customers mood and energy levels. It also provides guidance and orientation. The correct lighting creates a welcoming, comfortable and enjoyable environment, lengthening customers visits and influencing their buying habits.
Enhancing Product Appearance
A quality lighting system can make a big difference in retail settings by enhancing products visual appeal in terms of colour, shape and texture. Used correctly, lighting can provoke more interest in your product displays. For example; Megaman’s Perfect White technology enhances fluorescent whitening agents, making white products stand out from the crowd.
Creating a Desirable Instore Experience
Many luxury retail stores use a combination of ambient, accent and decorative lighting to create a positive shopping experience.
Visit www.novelenergylighting.com to explore the Megaman LED lighting range, or call us to discuss you retail lighting project. Tel: 0208-540-8287, email: sales@novelenergylighting.com
LED downlights · led GU10 · LED spots · Megaman LED · megaman lighting · Novel Energy Lighting · retail led · retail lighting · shop lighting
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The newly-opened Apple store in Brussels has given the world the first glimpse of the company’s new – and newly patented – lighting system
Lux reports: Apple has been granted a patent for the ceiling lighting system it has developed for its new-look stores in a move that has again raised the issue of the company’s intentions in the lighting market.
The US Patent and Trademark Office has granted Apple US Patent No. 9,217,247 
for its new illuminated ceilings, which will be the showpiece feature of its next-generation stores. One of the first in the world to sport the new look is the company’s outlet in Brussels. The fully-illuminated LED ceiling is interspersed with narrow linear lighting troughs which include spotlights and other services, a design that is not wholly unfamiliar to lighting professionals working in the retail sector.
Apple’s retail team believes uniform lighting offers the best way to showcase its technology products. The troughs can accommodate cameras, speakers, alarms, fire suppression systems and, it’s speculated, the company’s iBeacon Bluetooth transmitters, which would allow customer tracking, in-store location, payments and marketing push notifications.
While it’s not unusual for Apple to patent innovations outside its core computer technologies – after all, the stores’ famous glass staircases are protected by copyright law – the patenting of a luminaire design raises fears in the lighting industry that Apple has long-term ambitions for the sector.
It’s known that the company has a lighting research team for instance, and lighting control firms are fearful of being disintermediated in a world dominated by the so-called ‘Internet of Things’, where connected IP-enabled devices such as luminaires and lamps can be controlled by smart phones, smart watches and tablets.
- The Internet of Things and Lighting will be the subject of a special session, incorporating presentations and debates, at the LuxLive Middle East 2016 exhibition and conference in Abu Dhabi on 13 April. Entry is free – for more information and to register, visitwww.luxlive.ae
Picture: Julian Vanbelle
apple · apple lighting · internet of things · led lighting · led retail lighting · Novel Energy Lighting · retail lighting
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Megaman’s latest innovation is a brand new LED technology called Perfect White, so called because it enhances textiles, bringing the whites to life and accentuating colours. Offering superb efficacy and high energy efficiency, Perfect White is ideal for all applications but really shines in retail facilities. The range includes Megaman Vito LED downlight, Carlo LED downlight, Modena LED Tracklight and AR111 reflectors, all designed to produce a vibrant light that accentuates white objects, making them appear even whiter and brighter.
Many textiles found in retail stores contain Fluorescent Whitening Agents (FWAs) which, when excited, fluoresce – giving the object a brighter and livelier appearance. This is why clothes often look better when shown in natural daylight. Megaman‘s Perfect White is different and the magic is done at chip level with a special phosphor coating which introduces violet light with a peak at 410nm in the near visible, non-harmful part of spectrum – also found in natural sunlight – to provide an output that closely mimics the effect of natural daylight on white objects.
Additionally, the violet element within Megaman’s Perfect White technology, leaves the rest of the spectrum unchanged – so other colours maintain their vibrancy too. The violet just excites the FWAs, producing a ‘Perfect’ white finish that not only makes the product leap out from any background but increases contrast.
Megaman’s Perfect White is ideally suited to retail applications as it exceeds retailer’s stringent requirements for high performance light sources that highlight merchandise, particularly fabrics. Perfect White technology has been developed to deliver the perfect light that not only makes white fabrics stand out but also renders the true colours of other hues. Retail outlets, fashion stores in particular, will find that merchandise is more attractive to customers when exposed to Perfect White’s light.
Contact us to discuss your project requirements. Tel: 0208-540-8287, Email: sales@novelenergylighting.com. Visit us today to explore some of our ranges: www.novelenergylighting.com
led lighting · megaman carlo led · Megaman LED · megaman modena led · megaman vito led · Novel Energy Lighting · retail led · retail lighting
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Lux Reports: The latest report from UK shopping centres body BCSC and property advisor CBRE has added weight to the argument that LED lighting has become crucial to energy efficiency improvements and the valuation of malls.
Making malls energy efficient adds five per cent to their value“
British Council of Shopping Centres
The report on the environment and rationale for sustainability has taken a deliberately financial stance on enhancing the value of shopping centres and estimated that making malls energy efficient adds five per cent to their value.
BCSC president and chief executive of UK property investor Hammerson, David Atkins, said: ‘In the past reports have tended to be either very theoretical or very technical. This is one of the first attempts to present the arguments in a straightforward and logical way to those who may be making or advising on sustainability strategies and to put numbers on the topic.’
He added: ‘There is no doubt that the potential upside of investment per pound is highest among those schemes which may have adopted more of a “sticking plaster” approach to maintenance and replacing equipment in the past.’
Rebecca Pearce, EMEA head of sustainability at CBRE, who authored the report, said it is an attempt to persuade sceptics and, analysing 35 centres across the spectrum of malls, the report has sought to provide evidence that it is something any landlord can achieve.
The single most positive thing that could be done to improve energy efficiency in shopping centres is undoubtedly the installation of LED lighting”
Heino Vink, Multi Corporation
‘The crux of the report is to show that sustainability is worth investing in,’ she said. ‘The most obvious is replacing existing lighting with LED lighting and really we are beyond the time to justify this and to the point of saying ‘just get on and do this guys’.’
Heino Vink, COO of Dutch-based shopping centre giant Multi Corporation, has also backed LED lighting replacement and, speaking at an International Council of Shopping Centres event in London last month, said: ‘Looking at the single most positive thing that could be done to improve energy efficiency in shopping centres, it is undoubtedly the installation of LED lighting.’
Davinder Jhamat, head of research and education at BCSC, said that the breadth of shopping centres reviewed showed that the biggest gains may be in those older, secondary schemes which lacked investment during the austerity years. ‘The case for LED lighting is very well proven. How difficult is it, after all, to change a light bulb? We’re not talking about the lifts or major HVAC changes. But this is also not just about the corporate level, it needs to be embedded.’
Contact Novel Energy Lighting today to discuss your retail premises lighting retrofit. Tel: 0208-540-8287,sales@novelenergylighting.com
energy efficient lighting · led lighting · mall lighting · Novel Energy Lighting · retail led · retail lighting · shopping mall led · shopping mall lighting
LUX Reports: Department store chain John Lewis is on its way to installing more than 100,000 LED lights across its estate.
After working with LEDs for four years, the retailer says it has moved from looking at the cost savings of LED to the other benefits, such as quality of light.
It will now use LEDs for all new stores, and gradually replace traditional lighting in existing buildings. By the end of this year it expects to have installed 110,000 LED fittings, using Philips light sources, and by GE – in its John Lewis and Waitrose stores.
We’ve reached a place where LED outperforms traditional lighting at every level, so it’s about what’s next”
‘At first it was about ensuring that LED could perform to the same level as traditional lighting,’ said Tony Jacob, head of construction, engineering and environment for John Lewis . ‘But now we’ve reached a place where LED outperforms traditional lighting at every level, so it’s about what’s next. What are the opportunities and possibilities for LED that traditional lighting could never offer us? That is what’s exciting.’
When the company started looking closely at its carbon footprint in 2010, lighting in Waitrose stores accounted for around 25 per cent of each branch’s electricity costs, so upgrading to LED was an obvious step to take.
At first, the focus was on the financial and environmental benefits of LED. But it soon became clear that quality of the light was a big concern – and that saving energy could mean compromising on the customer experience.
LEDs needed to be able to provide the same quality of light as the metal halide lamps which have traditionally dominated retail. It’s taken time for John Lewis to strike that balance, and make sure that the management, the engineering teams and the store design teams are all happy.
Like many retailers, John Lewis first used LEDs in its fridges and freezers, because LEDs work so well in the cold. In 2012 it did its first front-of-house LED trial in a new Waitrose store in Bracknell, and for its next new store in Stratford-upon-Avon, used LED lighting for all the front-of-house areas, achieving a two-year payback.
By 2013 it was decided that LED lighting should become standard for all Waitrose stores. John Lewis stores were a different matter, as each store is designed to be different, and store layouts change by season, so new types of light fittings had to be developed before taking the LED plunge.
In 2013 John Lewis opened a new store in Ipswich – the first outlet to be all-LED not just in the public areas but also in the warehouse, storage and service areas as well, resulting in big energy reductions and costs savings.
At the John Lewis York store that opened in 2014, the store design team had chosen much darker flooring and wall coverings, which pushed the LED technology to its limits. ‘York is still a great space, customers love it, but as engineers and designers we learnt a lot about the capability of LED when used with darker materials,’ said Toby Marlow, engineering manager for John Lewis. ‘However, the technology has already moved on and if we were doing York today we’d use a different specification. ‘In a relatively short space of the time the LED product has improved massively. The light is crisper, the technology is more reliable and the capital costs are now lower than traditional lighting on a like-for-like basis.’
Marlow said of the Philips Crisp White technology used in the luminaires: ‘We’ve done our test of the Crisp White LED and we believe that delivers 14 per cent more white light than existing LEDs while being about 11 per cent cheaper to install and reducing energy consumption by 15 per cent.’
‘Lighting makes a big difference to the ambience of a store,’ said Ken MacDonald, duty manager at Waitrose Ipswich, ‘There are very few areas that are shady and the customer offer is enhanced. We’ve had very good feedback, with people saying the store looks absolutely fantastic.’
The company will be installing LED lighting in its new stores in Birmingham, followed by Horsham and Basingstoke. The rollout in existing stores will begin with Southampton and continue with the flagship Oxford Street branch.
Tim Harrison, director of store formats for John Lewis, said: ‘We have been really pleased with results of LED lighting and that’s why we are putting our faith in it when it comes to Birmingham.’
Visit novelenergylighting.com for your retail lighting LED retrofit requirements, or call for expert advice: 0208-540-8287, sales@novelenergylighting.com
john lewis led · led lighting · led retail lighting · led spotlights · lux magazine · Novel Energy Lighting · retail lighting · store lighting
Lux Reports: Retailers are using light as a branding tool. Primark has opted for a bright feel while the opposite approach is popular with retailers such as Hollister and Desigual. Image credit: Primark
Building brands, driving sales, controlling costs, and preserving the all-important ‘look and feel’… who said retail lighting was easy? Here are the eight biggest trends influencing retail lighting in 2015.
1. Energy Saving LED Retrofits:
Retail was one of the first sectors to start dabbling in LED lighting, because of the big energy savings that can be made by replacing electricity-guzzling halogen spotlights. Major retailers are announcing big new rollouts nearly every day: Sainsbury’s, Tesco, Next, Walmart… but it’s still a small minority of stores that have switched to the new technology, and it’s mainly the bigger chains with significant resources and economies of scale behind them. In time, though, it seems inevitable that LED will be everywhere.
OUTLOOK: Loads of shops have already gone LED but there are plenty left – especially the smaller ones.
2. Branding with light:
With stiff competition from online shopping, bricks-and-mortar retailers are having to reinvent their stores as a place where consumers can experience the brands and the product. And they’re learning to use light as one of the most effective ways to become distinctive and recognisable – each in their own way. From Hollister to Primark, light is becoming part of what makes brands what they are.
OUTLOOK: This is a trend the lighting business is well placed to cash in on.
3. New colour technology:
Colour has always been key in retail lighting. Many buyers still assume that going LED means compromising on colour quality; but if you avoid the cheap rubbish, it doesn’t have to be so. Halogen has long been the benchmark for colour quality, but in fact many LED products are now outperforming halogen and the latest colour technologies use specially tuned light to keep whites clean while making certain colours even more vivid
OUTLOOK: LED spent a long time proving its adequacy. Get set for it to start fulfilling its real potential.
4. Lights that do new things:
What if lights could guide you around a shop and send you special offers when you’re looking at particular items? Well, now they can, thanks to super-accurate positioning systems powered by LED lights. It’s done by modulating light in a way the human eye can’t see, but that can be picked up by the cameras in shoppers’ mobile phones. The light from each luminaire carries a unique code, which the phone uses to pinpoint its position. EldoLED is already installing its Lux Award-winning positioning system at retail sites in the US, GE has several trials under way at retail sites in the US and Europe, and Philips is trialling its system at a museum in the Netherlands.
OUTLOOK: We’ve yet to see it in a real-life retail application, but we’re very excited about it.
5. The flight to quality:
We’ve all seen heartbreaking examples of poor-quality LEDs in retail. A well-meaning store manager has tried to save money on energy and maintenance, and now the shop is dim, all the clothes look washed out and the customers feel like zombies. Those days are coming to an end: the wild west of the LED market is being tamed, and even those buyers who had their fingers burned (literally or figuratively) in the early days are trying again, with a renewed focus on look and feel.
OUTLOOK: Some scepticism remains, but LED is winning new friends daily.
6.Overcoming the fear:
Retailers can’t afford to get the look and feel wrong, so LED rollouts tend to be nerve-wracking. There is always a certain risk when you invest in new technology. And with no real standards for LED lighting products, we might just have to embrace that risk. With warranties, funding and improved quality, it’s getting easier, but there’s still inertia – partly the result of bad experiences, uncertainty or mistrust over exaggerated energy-saving and lifetime claims made by manufacturers.
OUTLOOK: Lighting refits are never simple, but more and more people are at it, giving buyers confidence – and it’s getting easier by the day. 7.
Justifying the spend:
It’s easy enough to prove the environmental benefits of an LED upgrade, but sadly that’s not always enough to persuade the finance department to approve the upfront expenses associated with a new lighting scheme. Imagine how much easier it would be if you could prove the correlation between better lighting and increased sales. Unfortunately, it’s not that easy to separate the lighting from the myriad of other variables that influence people’s shopping decisions. As Simon Waldron, Sainsbury’s electrical engineering manager, told Lux: ‘The controllability of variables is missing. We need a standardised approach to proving the link between lighting and sales which at the moment can’t be applied.’
OUTLOOK: Don’t hold your breath for a concrete link between lighting and improved sales… but that won’t stop people looking.
8. Clients are smartening up:
Manufacturers have tried to fight LED specticism with product warranties. But the terms are usually written to protect them just as much as their clients – defining and limiting what they have to do if something goes wrong. In a lot of cases, what a warranty promises doesn’t go very far to resolving a client’s immediate problems. If your lighting installation doesn’t work, it’s not much help to ship them all back to China and wait for new ones. So clients are pushing for their own warranty terms. Like Sainsbury’s, which told manufacturers supplying kit for its ongoing LED rollout what their warranties had to say.
OUTLOOK: As trust and quality improve, and the market becomes accustomed to longer-lasting products, this issue may fade. But for now, manufacturers should expect to be kept on their toes.
Contact us for your new retail lighting project. We sell a range of LED fittings, fixtures, and lamps for the retail and hospitality sector. Call us on 0208-540-8287, or email: sales@novelenergylighting.com
energy efficient lighting · LED lamps · led lighting · led tubes · Novel Energy Lighting · retail lighting · shop lights · smart lighting
When H&M arrived on Australia’s shores last year, it did so in style with a vast, mostly LED-lit flagship store in the former General Post Office building in Melbourne.
The building’s long history, and its 18 meter high ceiling, presented the facility team with a challenge of respecting its heritage while ensuring that the fixtures were as easy to maintain as possible.
This has been achieved mainly with linear LED luminaires, recessed from existing ceiling pockets, which focus the light down the central spine of the building’s three-storey glazed atrium.
Lighting designers kept in close contact with Heritage Victoria throughout the project and ensured that the lighting installation was fully reversible and didn’t do any damage to the building surface.
As well as recessed ceiling fixtures, linear LED luminaires have been placed high up to uplight the ceiling and emphasise the columns and the geometric shape of the atrium.
Lower down, mannequins sitting on swings and posing on podiums are lit with narrow-beam metal halide spotlights. The spotlights are placed in pairs on the columns around the atrium with linear LED uplights positioned in-between the spotlights to highlight the top part of the columns above.
The arcade arches around the building are lit with linear LED fixtures concealed within the structure. All light sources are warm white with a colour temperature of 3000k.
Using mainly LED light sources means the store has achieved an electrical load of 12W/m2 for the downward light and 10W/m2 for the architectural lighting to the arches, trees and ceiling structure.
Novel Energy Lighting supplies LED lamps, fittings, and controls for many retail applications. Contact us for volume quotes or for lighting designs: www.novelenergylighting.com, or Tel: 02085408287
energy efficient lighting · energy saving lighting · intelligent lighting · LED lamps · led lighting · led tubes · linear led · linear lighting · Novel Energy Lighting · retail lighting · shop lighting
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