TAG | shop lighting
A new study is attempting to find the perfect light to use in a retail environment.
Lighting in Globus has, for the most part, followed traditional patterns.
The use of pastel coloured uplights in retail displays has been found to increase sales in a new study. The installation of the lights in a particular area of a store in Germany were found to increase basket values by six percent.
The same combination of coloured lights also increased customer visits to the revamped section of the store by 15 per cent when compared to an area lit with standard store lighting.
Philips Lighting produced the study in conjunction with major German grocer, Globus, with the expressed aim of finding lighting that increased sales.
‘As a retailer, to stay ahead of the competition, you have to create a multi-sensory environment and a ‘wow-factor’ in your stores,’ commented Norbert Scheller, store manager at the Globus supermarket in Saarbrücken where the experiment took place.
The researchers spent two months testing different lighting conditions in the supermarket. Three settings were tested, including the store’s uniform overhead lighting, regular spotlights and a combination of spotlights with pastel coloured uplights.
Retailers have traditionally lit stores using uniform, white, overhead lighting. The research showed that the 58 spotlights used in the experiment strengthened the appearance of products by increasing contrast.
Adding coloured uplighting, aimed at the ceiling, also helped to differentiate the promotional zone, making it more visible.
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Retail is dependent on turnover. And, of course, profit, in the end. Whether it be food or non-food – the level of financial success is largely dependent on the type of lighting. And in a quite different way.
Light inspires, light stimulates, light seduces
The correct lighting puts the customers in a buying mood. This starts in the shop window: Effective lighting causes people to pause in fascination. In the sales area the light takes on several roles: from simple orientation, via accenting the products to the staging of the entire indoor area. The right light is pure sales promotion – in retail, in shopping malls and in warehouses. Lighting creates atmosphere, puts products in the right light, supports customer guiding and emphasises the brand image.
Clear potential saving by efficient light
In retail, lighting represents a considerable cost factor: in the food trade, this is 25 % of the total energy costs. In the non food trade, lighting represents more than 60 % of the energy costs and is the highest cost factor! This is often combined with high maintenance costs. Using modern light and well thought out lighting solutions, individually adapted to the individual shop scenario, you can realise significant potential saving.
Modern durable lighting solutions from the OSRAM Group
Three brands – one aim: perfect lighting. For every situation. Together with its subsidiaries Siteco and Traxon, OSRAM offers high quality flexible and pioneering lighting solutions and products. The portfolios supplement each other perfectly in shop lighting. The result: innovative, decorative and attractive light, enormously versatile and variable, highly efficient and thereby cost-reducing. From precise point accent lighting and homogeneous general lighting, via pioneering lighting control systems, to dynamic LED effect lighting.
Visit www.novelenergylighting.com today to explore what Osram can do for you. We can provide light plans and project quotations for your LED retrofit project. Tel: 0208-540-8287
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How can Megaman’s latest lighting solutions; including reflectors, modules and integrated fixtures enhance your retail application?
Attracting Customers
Lighting plays a crucial role in winning a customer’s attention, and designers are increasingly using it to enhance the shoppers experience, especially in high end retail shops.
Setting the Mood
Lighting affects customers mood and energy levels. It also provides guidance and orientation. The correct lighting creates a welcoming, comfortable and enjoyable environment, lengthening customers visits and influencing their buying habits.
Enhancing Product Appearance
A quality lighting system can make a big difference in retail settings by enhancing products visual appeal in terms of colour, shape and texture. Used correctly, lighting can provoke more interest in your product displays. For example; Megaman’s Perfect White technology enhances fluorescent whitening agents, making white products stand out from the crowd.
Creating a Desirable Instore Experience
Many luxury retail stores use a combination of ambient, accent and decorative lighting to create a positive shopping experience.
Visit www.novelenergylighting.com to explore the Megaman LED lighting range, or call us to discuss you retail lighting project. Tel: 0208-540-8287, email: sales@novelenergylighting.com
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When H&M arrived on Australia’s shores last year, it did so in style with a vast, mostly LED-lit flagship store in the former General Post Office building in Melbourne.
The building’s long history, and its 18 meter high ceiling, presented the facility team with a challenge of respecting its heritage while ensuring that the fixtures were as easy to maintain as possible.
This has been achieved mainly with linear LED luminaires, recessed from existing ceiling pockets, which focus the light down the central spine of the building’s three-storey glazed atrium.
Lighting designers kept in close contact with Heritage Victoria throughout the project and ensured that the lighting installation was fully reversible and didn’t do any damage to the building surface.
As well as recessed ceiling fixtures, linear LED luminaires have been placed high up to uplight the ceiling and emphasise the columns and the geometric shape of the atrium.
Lower down, mannequins sitting on swings and posing on podiums are lit with narrow-beam metal halide spotlights. The spotlights are placed in pairs on the columns around the atrium with linear LED uplights positioned in-between the spotlights to highlight the top part of the columns above.
The arcade arches around the building are lit with linear LED fixtures concealed within the structure. All light sources are warm white with a colour temperature of 3000k.
Using mainly LED light sources means the store has achieved an electrical load of 12W/m2 for the downward light and 10W/m2 for the architectural lighting to the arches, trees and ceiling structure.
Novel Energy Lighting supplies LED lamps, fittings, and controls for many retail applications. Contact us for volume quotes or for lighting designs: www.novelenergylighting.com, or Tel: 02085408287
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