TAG | osram lighting
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Light Generates Added Value, More Effect, More Turnover, More Efficiency
Comments off · Posted by admin in LED, LED downlights, LED Spots
Retail is dependent on turnover. And, of course, profit, in the end. Whether it be food or non-food – the level of financial success is largely dependent on the type of lighting. And in a quite different way.
Light inspires, light stimulates, light seduces
The correct lighting puts the customers in a buying mood. This starts in the shop window: Effective lighting causes people to pause in fascination. In the sales area the light takes on several roles: from simple orientation, via accenting the products to the staging of the entire indoor area. The right light is pure sales promotion – in retail, in shopping malls and in warehouses. Lighting creates atmosphere, puts products in the right light, supports customer guiding and emphasises the brand image.
Clear potential saving by efficient light
In retail, lighting represents a considerable cost factor: in the food trade, this is 25 % of the total energy costs. In the non food trade, lighting represents more than 60 % of the energy costs and is the highest cost factor! This is often combined with high maintenance costs. Using modern light and well thought out lighting solutions, individually adapted to the individual shop scenario, you can realise significant potential saving.
Modern durable lighting solutions from the OSRAM Group
Three brands – one aim: perfect lighting. For every situation. Together with its subsidiaries Siteco and Traxon, OSRAM offers high quality flexible and pioneering lighting solutions and products. The portfolios supplement each other perfectly in shop lighting. The result: innovative, decorative and attractive light, enormously versatile and variable, highly efficient and thereby cost-reducing. From precise point accent lighting and homogeneous general lighting, via pioneering lighting control systems, to dynamic LED effect lighting.
Visit www.novelenergylighting.com today to explore what Osram can do for you. We can provide light plans and project quotations for your LED retrofit project. Tel: 0208-540-8287
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Osram: Brand Quality with the Light Guys
Comments off · Posted by admin in LED, LED Candles, LED downlights, LED GLS, LED GU10, LED MR16 lamps, LED Tubes
How do you recognize a good LED lamp? Energy efficiency? Dimmability? Light color? Design? Size? Lifetime? There’s quite a lot to consider. However, there is also a simple solution. Join our experts, the Light Guys, on their mission: Brand Quality!
Visit www.novelenergylighting.com today to explore our range of Osram LED lighting
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OSRAM to illuminate as the official lighting partner the Eurovision Song Contest 2015, this year to be held in Vienna:
Spectacular stage and light shows are a traditional fixture of this major media event. As the Official Lighting Partner, OSRAM is responsible for the majority of the lighting this year.With an expected audience of 200 million, the Eurovision Song Contest (ESC) will this year be once again a great TV entertainment show. Last year’s winner – pop artist and drag queen Conchita Wurst – came from Austria, so the 60th ESC will be taking place from the 18th to 23th May in Austria.
In particular, this includes show lighting from OSRAM subsidiary Clay Paky, which will make the Eurovision Song Contest and its stars a glorious feast for the eyes.
The products from the Italian event lighting specialist, which has an outstanding reputation in the international entertainment industry and has provided lighting for shows by such legends as Kylie Minogue and Robbie Williams, will be in use in the Vienna Stadthalle not only in the final but also in the semi-finals.
“We transform the largest entertainment spectacle in the world into the largest lighting technology event with our light systems,” commented Hans-Joachim Schwabe, CEO of OSRAM Specialty Lighting.
“We want to turn the show into a really unforgettable event for the audience,” he said.
For many years Clay Paky products have been used for the ESC and continue to set new standards in event lighting. This applies also this year for the ESC, which has been designed as a green event where energy efficient products are to be used.
Lightify in the’Eurovision Village’
OSRAM is also showcasing its lighting expertise away from the venue in Vienna. OSRAM will be presenting its Lightify LED lighting system in the ‘Eurovision Village’ at the Rathausplatz in the centre of the city.
Up to 20,000 visitors are expected here in the evenings to view the contest on huge screens. On a smartphone app they can try out the lighting control option in a unique way by using the app to ‘vote’ and show support for each of the contestants during the final shows on a scale from one to twelve.
The results of the voting will be translated into a colour and the Rathausplatz will then be bathed in light of this colour. Red light signifies maximum points, and blue toward the other end of the spectrum indicates one point.
Commented Timon Rupp, Head of the Lightify Innoventure at OSRAM: “The ESC is the ideal platform for Lightify. Young people can use light to boost the excitement of a major event and add another emotional layer.
“In this way, OSRAM and Lightify provide impressive confirmation of the company’s powers of innovation,” he said.
Visit novelenergylighting.com to view our range of Osram LED lamps and fittings, or email us for project quotes: sales@novelenergylighting.com
effects lighting · led eurovision · led lighting · led stage lighting · lightify · Novel Energy Lighting · osram led · osram lighting
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Light Without Shadowing
Comments off · Posted by admin in LED, LED Candles, LED downlights, LED GLS, LED GU10, LED MR16 lamps, LED Spots
Optics in the new OSRAM classic bulb-shaped LED lamps ensure uniform light with beam angles of up to 300°
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| The unique optic by OSRAM |
Whether the light of a lamp is perceived as being pleasant by customers depends on many different factors, for example color temperature and luminous intensity.
The distribution of luminous intensity in the so-called far field is also important, meaning where light hits walls, floors or table surfaces, and of special importance in this respect is that light is distributed homogeneously and that no shadowing or linear structures are seen.
These tasks are achieved by optics assembled within the LED lamps with classic forms, i.e. pear, candle or drop shapes. In the past this often presented a problem particularly with clear lamps, because with these lamps such optics can be seen from the outside, meaning that these are not only a functional element but must also be visually attractive. In this respect the optic also ensures that the “technology” of the lamp, meaning its LEDs and electronics, cannot be seen from the outside, making it more attractive for consumers.
The optic design was challenging due to the high technical and aesthetic demands, and was developed with the aid of in-house programmed software. Optics in the new OSRAM LED classic portfolio radiate at angles of up to 300° and are based on a uniform optical concept across all lamp types.
This achieves a uniform design appearance, and also shorter development periods and lower costs because the optics of various lamp types are compatible with identical mechanical components. This modular construction principle has been consistently applied by OSRAM to all components in its new LED lamp portfolio.
Visit novelenergylighting.com for all your LED needs. We sell a range of Osram LED and others.
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