Retail is dependent on turnover. And, of course, profit, in the end. Whether it be food or non-food – the level of financial success is largely dependent on the type of lighting. And in a quite different way.
Light inspires, light stimulates, light seduces
The correct lighting puts the customers in a buying mood. This starts in the shop window: Effective lighting causes people to pause in fascination. In the sales area the light takes on several roles: from simple orientation, via accenting the products to the staging of the entire indoor area. The right light is pure sales promotion – in retail, in shopping malls and in warehouses. Lighting creates atmosphere, puts products in the right light, supports customer guiding and emphasises the brand image.
Clear potential saving by efficient light
In retail, lighting represents a considerable cost factor: in the food trade, this is 25 % of the total energy costs. In the non food trade, lighting represents more than 60 % of the energy costs and is the highest cost factor! This is often combined with high maintenance costs. Using modern light and well thought out lighting solutions, individually adapted to the individual shop scenario, you can realise significant potential saving.
Modern durable lighting solutions from the OSRAM Group
Three brands – one aim: perfect lighting. For every situation. Together with its subsidiaries Siteco and Traxon, OSRAM offers high quality flexible and pioneering lighting solutions and products. The portfolios supplement each other perfectly in shop lighting. The result: innovative, decorative and attractive light, enormously versatile and variable, highly efficient and thereby cost-reducing. From precise point accent lighting and homogeneous general lighting, via pioneering lighting control systems, to dynamic LED effect lighting.
Visit www.novelenergylighting.com today to explore what Osram can do for you. We can provide light plans and project quotations for your LED retrofit project. Tel: 0208-540-8287
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Megaman’s Dino modern linear luminaires have been used within a new retail space at Poplar Garden Centre, Marks Tey, Essex.
Megaman’s Dino modern linear luminaires have been used within a new retail space at Poplar Garden Centre, Marks Tey, Essex. Ideal for internal or external installations, the Dino fitting offers a long life with low maintenance making it the perfect luminaire to replace existing T5 and T8 fluorescent luminaires.
Poplar Nursery is currently run by the third generation of the same family who started the business in 1938. The nursery has expanded over the years and now includes a farm shop and deli, restaurant, miniature railway and the latest addition this year, a new shop floor area for BBQ’s and patio furniture incorporating the Dino fittings. Installed by AD Mitchell Electrical Contractors Ltd, Colchester, the Dino linear luminaires fit the new retail area perfectly as the fittings blend into the ceiling space but offer excellent wide light distribution and high uniformity at 70% lumen at 50,000 hours. Due to their flexibility, the Dino fittings were also fitted in two general storage areas and a food cold store at the nursery.
Dino is available in 19.5W, 22.5W, 35W, 46W, 63W and 70W variations, the fitting has a UV resistant and corrosion proof casing making it suitable for harsh environments with an IP66 protection against water and dust and is IK08 vandal resistant. Dino also comes with Megaman’s 3-year warranty.
Call us on 0208-540-8287 to discuss your LED lighting needs, or visit our website: www.novelenergylighting.com to explore some of the range we can offer.
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How can Megaman’s latest lighting solutions; including reflectors, modules and integrated fixtures enhance your retail application?
Attracting Customers
Lighting plays a crucial role in winning a customer’s attention, and designers are increasingly using it to enhance the shoppers experience, especially in high end retail shops.
Setting the Mood
Lighting affects customers mood and energy levels. It also provides guidance and orientation. The correct lighting creates a welcoming, comfortable and enjoyable environment, lengthening customers visits and influencing their buying habits.
Enhancing Product Appearance
A quality lighting system can make a big difference in retail settings by enhancing products visual appeal in terms of colour, shape and texture. Used correctly, lighting can provoke more interest in your product displays. For example; Megaman’s Perfect White technology enhances fluorescent whitening agents, making white products stand out from the crowd.
Creating a Desirable Instore Experience
Many luxury retail stores use a combination of ambient, accent and decorative lighting to create a positive shopping experience.
Visit www.novelenergylighting.com to explore the Megaman LED lighting range, or call us to discuss you retail lighting project. Tel: 0208-540-8287, email: sales@novelenergylighting.com
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Megaman’s latest innovation is a brand new LED technology called Perfect White, so called because it enhances textiles, bringing the whites to life and accentuating colours. Offering superb efficacy and high energy efficiency, Perfect White is ideal for all applications but really shines in retail facilities. The range includes Megaman Vito LED downlight, Carlo LED downlight, Modena LED Tracklight and AR111 reflectors, all designed to produce a vibrant light that accentuates white objects, making them appear even whiter and brighter.
Many textiles found in retail stores contain Fluorescent Whitening Agents (FWAs) which, when excited, fluoresce – giving the object a brighter and livelier appearance. This is why clothes often look better when shown in natural daylight. Megaman‘s Perfect White is different and the magic is done at chip level with a special phosphor coating which introduces violet light with a peak at 410nm in the near visible, non-harmful part of spectrum – also found in natural sunlight – to provide an output that closely mimics the effect of natural daylight on white objects.
Additionally, the violet element within Megaman’s Perfect White technology, leaves the rest of the spectrum unchanged – so other colours maintain their vibrancy too. The violet just excites the FWAs, producing a ‘Perfect’ white finish that not only makes the product leap out from any background but increases contrast.
Megaman’s Perfect White is ideally suited to retail applications as it exceeds retailer’s stringent requirements for high performance light sources that highlight merchandise, particularly fabrics. Perfect White technology has been developed to deliver the perfect light that not only makes white fabrics stand out but also renders the true colours of other hues. Retail outlets, fashion stores in particular, will find that merchandise is more attractive to customers when exposed to Perfect White’s light.
Contact us to discuss your project requirements. Tel: 0208-540-8287, Email: sales@novelenergylighting.com. Visit us today to explore some of our ranges: www.novelenergylighting.com
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Lux Reports: The latest report from UK shopping centres body BCSC and property advisor CBRE has added weight to the argument that LED lighting has become crucial to energy efficiency improvements and the valuation of malls.
Making malls energy efficient adds five per cent to their value“
British Council of Shopping Centres
The report on the environment and rationale for sustainability has taken a deliberately financial stance on enhancing the value of shopping centres and estimated that making malls energy efficient adds five per cent to their value.
BCSC president and chief executive of UK property investor Hammerson, David Atkins, said: ‘In the past reports have tended to be either very theoretical or very technical. This is one of the first attempts to present the arguments in a straightforward and logical way to those who may be making or advising on sustainability strategies and to put numbers on the topic.’
He added: ‘There is no doubt that the potential upside of investment per pound is highest among those schemes which may have adopted more of a “sticking plaster” approach to maintenance and replacing equipment in the past.’
Rebecca Pearce, EMEA head of sustainability at CBRE, who authored the report, said it is an attempt to persuade sceptics and, analysing 35 centres across the spectrum of malls, the report has sought to provide evidence that it is something any landlord can achieve.
The single most positive thing that could be done to improve energy efficiency in shopping centres is undoubtedly the installation of LED lighting”
Heino Vink, Multi Corporation
‘The crux of the report is to show that sustainability is worth investing in,’ she said. ‘The most obvious is replacing existing lighting with LED lighting and really we are beyond the time to justify this and to the point of saying ‘just get on and do this guys’.’
Heino Vink, COO of Dutch-based shopping centre giant Multi Corporation, has also backed LED lighting replacement and, speaking at an International Council of Shopping Centres event in London last month, said: ‘Looking at the single most positive thing that could be done to improve energy efficiency in shopping centres, it is undoubtedly the installation of LED lighting.’
Davinder Jhamat, head of research and education at BCSC, said that the breadth of shopping centres reviewed showed that the biggest gains may be in those older, secondary schemes which lacked investment during the austerity years. ‘The case for LED lighting is very well proven. How difficult is it, after all, to change a light bulb? We’re not talking about the lifts or major HVAC changes. But this is also not just about the corporate level, it needs to be embedded.’
Contact Novel Energy Lighting today to discuss your retail premises lighting retrofit. Tel: 0208-540-8287,sales@novelenergylighting.com
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