Energy Efficient Lighting

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Dec/15

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Modern-day LEDs light up BBC period drama

War and Peace TV series uses Verbatim candle-effect LED lamps

Monday, November 30, 2015
Egham, England, UK

Modern-day LEDs light up BBC period drama

Egham, England, UK – 30 November 2015: Verbatim’s hi-tech LED candle lighting is being used as a safe, realistic and practical alternative to open flame candles by the producers of War and Peace, a TV adaption of Tolstoy’s classic Russian novel to be screened by the BBC in 2016.

The TV series is being made by BBC Cymru Wales Drama in partnership with The Weinstein Company and BBC Worldwide/Lookout Point. During filming in Russia, local production company Globus Film Studio took the decision to install over 1200 Verbatim LED retrofit lamps to create appropriate lighting when shooting important scenes such as those in a historic ballroom.

The chandeliers of the ballroom were equipped with Verbatim LED VxRGB Natural Vision Candle lamps which deliver up to 50lm output and offer up to 25,000 hours of guaranteed lifetime. These lamps provide a warm candle-like glow that closely matches the colour spectrum of a real flame (with a colour temperature of 1900K). The lamp’s VxRGB technology ensures the accuracy in perceived colours and illuminates objects, showing them in finer detail. It also makes skin-tones more natural and helps viewers to perceive subtle hues often indistinguishable when employing other lighting solutions.

Besides avoiding the risk of fire from using thousands of candles on set, the use of Verbatim’s LED candle lamps prevents the possibility of continuity errors between scenes arising from candles burning at different lengths. The time-consuming task of lighting and extinguishing flamed candles every day is another major inconvenience bypassed in the process. Compared with other lighting solutions, using LEDs has significant energy saving benefits and the advantage of obtaining full brightness instantly when a lamp is turned on.

“Supplying our products to the makers of the BBC’s War and Peace TV series has provided Verbatim with a perfect opportunity to demonstrate the advantages of LED lighting in practical scenarios,” explains Dick C. Hoogerdijk, General Manager LED EUMEA, Verbatim.  “It is particularly satisfying to receive so much positive feedback from members of the film crew and set design team from what is destined to be a multi-award winning TV production.”

The TV series features a formidable all-star cast including Paul Dano (12 Years a Slave), Lily James (Downton Abbey), Gillian Anderson (The X-Files), James Norton (Happy Valley) and Jim Broadbent (Paddington). Directed by Tom Harper (Woman In Black: Angel Of Death), the drama will consist of six 60-minute episodes to be screened in the UK by BBC One and eight 45-minute episodes for broadcast in international markets.

Verbatim’s LED VxRGB Natural Vision E14 2.5W candle lamps (product reference: 52243) are available to buy across Europe. For more information, visit the company’s website.

Press images are available to download (copy and paste this link in your web browser):
http://download.publitek.com/VER096.zip

A trailer for the BBC drama is available here:

Contact:
Jasmit Singh, Trade Marketing Executive – UK, Ireland, Israel, Nordics & BeNeLux
Tel: +44 (0) 1784 896 233
Email: JSingh@verbatim-europe.com

Nayl D’Souza, on behalf of Verbatim – PR Agency: Publitek
Tel: +44 (0) 1225 470000
Email: nayl.dsouza@publitek.com

About Verbatim
Verbatim is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard drive storage solutions and a wide range of computer accessories.

In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter, and most recently it has launched a range of plastic filaments for the 3D printing industry.

Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in the UK. For further information, visit http://www.verbatim.com

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An introduction to a very interesting new LED product that is specifically designed for high-end clients in jewelry stores, museums, high-end retail stores, hospitality etc.

We now sell the brand new Verbatim VxRGB True Colour LED lamp. The VxRGB is a special (only one in their range currently). It is designed as a ‘True Colour’ lamp, based on completely new technology that renders the entire colour spectrum (unlike old CRI/Ra standards which are skewed and incomplete esp. with LEDs). This lamp is manufactured using a violet chip (instead of blue), and uses a mix of red, green, and blue phosphors instead of just yellow phosphor. During a Verbatim demonstration we looked at a few sample items using standard halogen, standard LED, and the VxRGB, and sure enough the VxRGB made the colours really vital and clear (e.g. the guys navy blue sports jacket was really navy blue instead of black!). The VxRGB lamp works best by installing it alongside regular LED lamps, as the regular LED lamps provide the lumens output power, allowing the VxRGB to do the true colour lighting.

Clients are encouraged to offer the True Colour lamp supplemented with the regular LED lamps as a complete solution. This is very new to market, so allows for a differentiating sales pitch.

Please contact us for product presentation and technical information.

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