TAG | led hospitality

Aug/14

Bad lighting driving customers out of restaurants

Comments off · Posted by admin in LED, LED Candles, LED downlights, LED GLS, LED GU10, LED Spots, Philips LED

04 AUGUST 2014

Lux Magazine reports:

Bad food. Bad service. And now it’s official: Bad lighting can ruin a restaurant’s business.

Nearly a third of Brits have walked out of a pub or eatery because the illumination turned them off, according to a June survey by utility npower.

The trade publication BigHospitality reported that 17 percent of the 1,500 respondents beat a retreat because the lighting was too bright, while 12 percent bolted for the opposite reason – the lights were too dim .

‘We can probably all think of an occasion that has been spoiled by a restaurant or bar not getting the ambience right and lighting is a crucial part of that,’ said npower’s head of customer service for small business, Rachel Vincent. ‘Our research shows how damaging bad lighting can be to the success of a business. For this reason, business owners need to think about more than just their menus or location. Ambience is vital to securing new customers and getting old ones to return.’

The survey also showed that lighting mattered more than price to 66 percent of the respondents when picking a venue for a date, and that it outweighed music to 53 percent of them. A whopping 88 percent said that the lighting in general would affect how much they enjoy a date or a romantic meal.

BigHospitality advised restaurants to vary the lighting across sections in order to appeal to different ideas of ambience. It also noted that different lighitng matches well with different foods.

‘For example, light bar food goes with soft lighting while sushi looks better in a brigther light,’ it said.

So how would you make a Big Mac look appetizing?

led gls · led GU10 · led hospitality · led lamp · led lighting · Novel Energy Lighting · restaurant lighting

Jul/13

Verbatim’s new VxRGB LED lamp for True-Colour performance

Comments off · Posted by admin in LED, Uncategorized

An introduction to a very interesting new LED product that is specifically designed for high-end clients in jewelry stores, museums, high-end retail stores, hospitality etc.

We now sell the brand new Verbatim VxRGB True Colour LED lamp. The VxRGB is a special (only one in their range currently). It is designed as a ‘True Colour’ lamp, based on completely new technology that renders the entire colour spectrum (unlike old CRI/Ra standards which are skewed and incomplete esp. with LEDs). This lamp is manufactured using a violet chip (instead of blue), and uses a mix of red, green, and blue phosphors instead of just yellow phosphor. During a Verbatim demonstration we looked at a few sample items using standard halogen, standard LED, and the VxRGB, and sure enough the VxRGB made the colours really vital and clear (e.g. the guys navy blue sports jacket was really navy blue instead of black!). The VxRGB lamp works best by installing it alongside regular LED lamps, as the regular LED lamps provide the lumens output power, allowing the VxRGB to do the true colour lighting.

Clients are encouraged to offer the True Colour lamp supplemented with the regular LED lamps as a complete solution. This is very new to market, so allows for a differentiating sales pitch.

Please contact us for product presentation and technical information.

shuttla

Novel Energy Lighting