Energy Efficient Lighting

TAG | hopsitality led

Oct/16

25

Megaman Survey Shows Lighting Is Big Business For Hospitality Sector

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A new survey of hospitality professionals has found that lighting is an integral part of the package when it comes to encouraging guests to stay longer and make repeat visits to a restaurant, hotel or bar.


86% of hospitality professionals believe lighting plays a very important role in the customer experience. The findings of the survey, sponsored by Megaman, reveal that lighting is big business in the hospitality sector:

  • only 1% of those surveyed think lighting is of no importance in the customer experience.

The findings show that good lighting encourages guests to stay longer and come back for more:

  • 72% have left a venue earlier than planned because it was too brightly- or poorly-lit
  • 74% have stayed longer than planned because the lighting made them feel relaxed and welcome.

Respondents thought a well-lit venue is:

  • “somewhere that draws you in” (36% of respondents)
  • “somewhere to spend time” (34%)
  • “somewhere to go back to” (26%)
  •  none of the above (4%).

The survey revealed that respondents thought that upfront lighting refurbishment costs are less important than ambience. When making decisions on new lighting in a venue, hospitality professionals say that key considerations are:

  • the effect and ambience of the new lighting (67%)
  • the ability of staff to dim the lights (43%)
  • energy bill/CO2 savings (31%)
  • the upfront costs (23%).

Overall, 43% of those surveyed have been involved in a lighting refurbishment in their present or previous venue and said:

  • the new lighting had been well received by customers – 84% of customers gave positive feedback on the lighting refurbishment
  • good lighting boosts business – 91% think the lighting refurbishment had a positive impact on business in terms of an uplift in sales or profits
  • education is still needed about the benefits of LEDs.

Only half of all hospitality professionals (49%) think a halogen lamp ban next year would be a positive change for them, while 36% say it would not affect them at all and 15% think that a ban will have a negative impact on them.

Fred Bass, managing director of Neonlite International, the brand owner of Megaman, said:  “This survey supports what we are seeing in our day-to-day business within the hospitality sector – good quality lighting is appreciated and a well-lit scheme attracts customers who stay longer and spend more.

“However, the one area where I think we are at the cusp of a tipping point is in the understanding of the benefits of LEDs amongst the majority of those in the hospitality sector. Although half of those surveyed say that they think the banning of halogen lights and introduction of LED equivalents would be positive, there is still another half who are unsure.

“As more and more bars, restaurants and hotels experience the benefits of the latest in LED lighting technology, I believe we will see a dramatic sea-change in favour of LEDs.”

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